Digital marketing refers to the use of online platforms, channels, and technologies to promote products, services, or brands. Unlike traditional marketing methods (such as print or TV ads), digital marketing allows businesses to reach and engage with their audience directly through digital means

scope of digital marketing ?

The scope of digital marketing is vast and continues to grow as businesses increasingly rely on digital channels to engage with their customers. The shift from traditional to digital media has transformed how businesses advertise, interact with consumers, and manage their brands.

Techniques of Digital Marketing:

Search Engine Optimization (SEO):

Optimizing a website to rank higher on search engines like Google, making it more visible to potential customers when they search for relevant keywords.

Content Marketing:

Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This could include blogs, videos, infographics, eBooks, podcasts, etc.

Social Media Marketing:

Promoting products or services through social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok. This includes both organic (non-paid) and paid advertising on these platforms.